Ezra EwenI Hate Clothing
Our collaboration with Ezra Ewen highlights the brilliance that emerges when creative boundaries are pushed and new perspectives are embraced. The joint project (a 60-second commercial titled I Hate Clothing) is a whimsical, yet profound exploration of personal expression through wardrobe. Ezra, known for his offbeat filmmaking style, brings a unique lens to our world of bespoke suits, challenging conventional narratives and inviting viewers to reconsider their relationship with clothing.
Established in 1968, with a profound history of crafting custom pieces for icons such as Prince and Ryan Gosling, our work with Ezra is a bold departure from traditional fashion advertising, embracing humor and absurdity to highlight the artistry behind bespoke tailoring. The film’s playful tone in no way detracts from the craftsmanship on display; instead, it underscores our belief that elegance and individuality are inseparable.
Ezra’s approach to the project was marked by a deep respect for our legacy and an eagerness to infuse it with contemporary humor. The result is a piece that resonates far beyond the fashion world, earning a Vimeo Staff Pick and sparking conversations about the evolving nature of personal style. By marrying tradition with innovation, Ezra and we have created a narrative that is both timeless and timely.
This collaboration signals a promising future for High Society, positioning us at the intersection of classic tailoring and modern storytelling. As we continue to embrace creative partnerships and unconventional narratives, we reaffirm our commitment to craftsmanship while inviting a new generation to experience the transformative power of bespoke clothing. Through projects like I Hate Clothing, we demonstrate that the essence of style lies not in conformity, but in the courage to express one’s true self.
